Good Industries
Build the change you wish to see in the world.
We work out of the garage, building the tools we wish existed. We launch the ones that work.
What we do
Good Industries
We work out of the garage and build stuff that matters. When a tool we need doesn't exist, we build it. When a company we need doesn't exist, we build that too.
We launch the ones that work.
Featured Systems
The builder
Who’s behind it.

Meet Reif
Carnegie Mellon / BYU–Hawaii
- Software engineer — Overstock.com
- Startup founder — Amazon Consulting — helping companies exit
I've been on the factory floor. I've run warehouses, survived a PE deal, done a buyback, and spent two years in the field doing humanitarian work. I started Good Industries because the gap between the tools that exist and the people who need them is still enormous — and closeable.
We are closing it.
— Reif
Operator history
The Good Project
Partner
Building a portfolio of companies aimed at relieving suffering — food, water, power, logistics, and the systems that hold everything together when things go wrong. Helping founders raise capital, go to market, and build the capabilities needed to scale.
Q2 Investments
Turnaround Executive
Led a portfolio of five personalization e-commerce brands: agiftpersonalized.com, qualtry.com, groomsshop.com, turninghearts.com, and loangifts.com. Oversaw operations, revenue, technology, and team across the full portfolio.
Guardia One
Turnaround CEO
Founded and launched a Shopify shipping warranty SaaS. Built the product and listed it on the official Shopify App Store.
Qualtry
EVP Revenue
Joined as PM, grew to EVP leading revenue and technology teams. Launched offsite channels (Amazon, Etsy, Jane) responsible for $1.5M+ in annual sales.
Elevated Billing Solutions
Product Manager
Captured requirements from six department directors and the executive team. Owned the product backlog and sprint planning across three concurrent engineering teams.

On the floor.

Inside the operation.
People who have worked with Reif
“Reif helped steer Qualtry through a complex merger and a global pandemic. He can set vision at a high level and get scrappy in the weeds to execute.”
“Reif uses technology and automation to fix problems with an outside-the-box approach. He takes challenges head on and isn't afraid to roll up his sleeves.”
“Reif has a knack for understanding complicated processes and designing systems that streamline them and make them more efficient.”
“Reif is resourceful and has a knack for leveraging automation and technology to improve systems and processes.”
“Reif possesses exceptional strategic vision and an impressive ability to navigate complex business challenges.”
Gift Homie
“Reif is scrappy, extremely hardworking, and has a knack for making big things happen with very limited resources.”
Marketing Account Manager, Weber Associates
“Reif is entirely comfortable wearing many hats, adapting to various roles with ease and efficiency.”
Owner, Izzi's Gym
Shipping products that matter.
- Current
- In progress
100M+ in revenue behind us. Not a billion yet.
Contact
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